A simple mantra launched The Smiley Company to the world: ‘Take the Time to Smile’. Over the past five decades, The Smiley Company has evolved into a global lifestyle brand with an optimistic outlook. While the world has become more complicated and negative news has been flooding the internet since the COVID-19 pandemic started, INITIAL believes there is no better time to do something to make the community smile again. Working with Smiley the happiness preacher, INITIAL is trying to get the positive message across with its collaboration capsules.
