29 Aug, 2023


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We're thrilled to announce our first collaboration series with the legendary Japanese anime, Neon Genesis Evangelion. As one of the most highly awaited collaborations of the year, INITIAL has created a range of unisex items that perfectly complement our seasonal styles, setting new standards for anime merchandise and bridging the worlds of otaku culture and fashion.
Ever since its premiere in 1995, EVA has captivated generations with its exploration of complex themes such as human psychology, religion, philosophy and psychoanalytic theory. The release of the Evangelion: New Theatrical Edition in 2007 has once again solidified EVA's status as a true classic, thanks to its magnificent visual effects, compelling plot, and thought-provoking characters.
This time, INITIAL has taken inspiration from iconic scenes and images of Evangelion: 2.0 You Can (Not) Advance to create a range of fall/winter wearable collectibles, from gender-neutral T-shirts, shirts, and jackets to layering must-haves designed specifically for women. Employing various printing techniques and craftsmanship in production,  we aim to strike the perfect balance between fashion and fandom, allowing wearers to pay homage to this significant anime by Hideaki Anno.
INITIAL is dedicated to bridging the gap between the world of fashion and otaku culture, believing that the key to art lies not in its value, but in the passion that it evokes. We have been working for years in collaboration with different Japanese anime IPs, creating our very own #WEARABLEANIME series to showcase our love for both fashion and anime.
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