VIP

To become VIP and enjoy the exclusive privileges.
(outlet stores are excluded)
 
*Seasonally from March to Augest or September to February.
Download
INITIAL
Mobile App
Now
  1. Point Rewards Program
    Every HK$1 Spent = 1 Point
    Every 4,000 points = HK$100 cash dollar

    *INITIAL reserves the right of final decision on all dispute.
  2. Shopping Discount
    10% off on any purchase of regular-priced merchandise
  3. Birthday Delights
    Enjoy exclusive offers while shopping in your birthday month
  4. Festival Surprise
    Enjoy extra points with particular period of time on every festival
  5. Exclusive event
    Exclusive invitations to VIP events
Scan the QR or Access the App Store/Google Play for Download
App Store
Google Play Store