About

Founded in 2000, the initial concept is not limited to the customer’s closet, but conceives the values that we hold dear in everyday life and that lead our artsy approach to design.
 
With roots in exploring
THE UNUSUAL EXPERIENCE, we create clothes that are entirely unique and timeless, innovative and experimental. The initial collection has a distinctive style that is based on transformations of basic and classical items. At the heart of initial is an exploration of how a collection comes alive through the wearer.
 
Styles change as soon as they come into contact with the body. When our team thinks about design, one thing above all else is clear: a garment is nothing without someone to wear it
WOMAN
initial womenswear presents a complete wardrobe for women. Designs are inspired by traditional crafts from different regions, exploring their cultural sensitivities, care and devotion to everyday life. We provide the items from chic and approachable daily look, simple but timeless formal look to our distinctive and fashionable dress code. The women’s line is at home with the considered design, function-oriented aesthetic, vintage-inspired scheme and distinctive elegance. 
 
 
GENTLEMAN
initial Gentleman has it roots in vintage culture. Its representative style aims to reveal a balanced aesthetic by combining classic heritage and modern inspirations. It is like matching a pair of dress shoes with a hoodie, or a vintage military jacket with a pair of suit trousers.

The code of mixing and matching is all about balance. The man who appreciates fine things in life, has a good sense to pick and choose in building his own style, gives the best interpretation of Vintage Gentleman in modern times.
 
SHOES
All shoes are crafted out of quality materials from global suppliers and produced by carefully selected manufacturers. The raw material is our starting point for every piece. Along with sourcing original and innovative fabrics, we produce our own. 
 
ACCESSORY
No outfit is complete without the finishing touches. Offering a selection of jewellery including bracelets, necklaces and rings, or add a point of difference to your formal attire with a pair of cufflinks. Our accessory line captures an enchanting of raw material and deliver truly timeless work that will be celebrated for years to comes for its understated elegance.
 
 
Lift Attuide
Liven things up and inject a little freshness with initial’s Life Attitude collection personally selected from around the globe. These useful, practical and durable products, allow us to share the initial DNA and attitude with our customers.Liven things up and inject a little freshness with initial’s Life Attitude collection personally selected from around the globe. These useful, practical and durable products, allow us to share the initial DNA and attitude with our customers.
IMPORT BRAND
Discover a collection of things and brands that inspire us from around the world. 
 
ATELIER
initial Atelier studio based in Tokyo offers vintage style household goods with an industrial style. initial Atelier also provides interior design services, which introduce a new concept of aesthetics and space into your home or office.
VISIT TMALL ONLINE STORE
You can now shop and visit on our Tmall online store.