While the 1970s has long been regarded as the golden age of the entertainment industries, it was also a time of vibrant cultures. People who followed their hearts to find freedom and happiness created new, distinct self-representations. These distinct, eclectic vibes are reflected in the colorful wrappers of the candies invented during this period.
INITIAL draws inspiration from the candy wrapper design of the 1970s to create charming pieces that will brighten up your summer wardrobe. These wrappers, with their bold colors and strong lines, convey various marketing and branding messages that appeal to both old and new customers.
The value of seemingly insignificant things such as these old candies lies in their ordinariness, not their extraordinariness, as it is always easiest to find joy in the ordinary. Come unwrap INITIAL’s stunning surprises for you that will trigger your happy memories. Style up with our handsome pieces detailed with retro candy wrapper patches and prints as well as candy-colored outfits that carry unique textures.
